October 2007
HBOS Women redesign
Bank of Scotland Corporate has relaunched its Women in Business initiative as HBOS Women. As part of the relaunch, they redesigned its website, for which I wrote the new text. The brief included making the site more 'motivating', so that it generates more traffic. They also wanted a higher-brow and more experienced business tone of voice. The new website is now up and running, with an excellent design by Edinburgh agency Whitespace.
July 2007
Jolly good stuff
Wolffe and Co asked me to write a new brand text for the Jolly Good Food Company, a food wholesaler based in Dumfries. Have a look - you won't see many other food companies talking about the eccentric French novelist Georges Perec in their brand materials. I'm delighted they went with the idea. See my brand text on their website http://www.jollygoodfood.com
June 2007
Big Fish
Bank of Scotland publishes a magazine for women business owners, called Big Fish. I wrote the lead feature for the spring/summer issue. It profiles a number of women who are exploding the myth that female entrepreneurs are too scared to take on debt. All the women were great - really inspiring - and it's worth reading their advice about starting or running a business. Read the article at: http://www.bankofscotland.co.uk/corporate/pdf/bigfish9.pdf
May 2007
A third annual report for Severn Trent
I've already written two annual reports for Severn Trent plc this year. (see March 2007). Now I'm writing a third report - their 2007 Corporate Responsibility report and website. This is an area the company takes very seriously, and I'm delighted to work on it with them.
March 2007
Another annual report for Severn Trent plc
I've written Severn Trent plc's Annual Report and Accounts for the past three years. They're one of my favourite clients. This year, we've taken the relationship one step further. As well as asking me to write the plc's Annual Report, they've asked me to write the report for their water business, Severn Trent Water.
Napier University
Napier University has ambitious plans to expand its activities in Hong Kong and China, and is approaching potential investors there. The university's Development Department has commissioned me to write a brochure selling the university and its development plans in Hong Kong and China. |
